BrandPost: IoT and AI: Taking Customer Satisfaction Measurement to New Levels
Customer satisfaction is the true measurement of business success, right? After all happy customers are more loyal; they buy more stuff. They even spread the word, and positive word-of-mouth is...
View ArticleBrandPost: Gone App Fishing
Overwhelmed by a sea full of apps? That’s no surprise when you think about the maddening school in which to drop your line; all swimming just under the surface of our interface. There’s one that will...
View ArticleBrandPost: The Era of Codeless Development is Upon Us
It’s time to go codeless. And that promises great futures for our developers. As CIO for Salesforce and a 22-year history in technology, I can say that with the utmost confidence. It seems like every...
View ArticleBrandPost: IT Trailblazers: Think Business Impact and Partner Up
For this edition of “IT Trailblazers,” Andy Baer, now SVP for the Global Communications and Media Industry Group at Salesforce, contends that IT projects have to be approached with a bigger picture...
View ArticleBrandPost: IT Trailblazers: With the Right Value Prop, IT Can Become an...
Jack Daniel’s Tennessee Whiskey, Southern Comfort, Herradura Tequila. That may be why you recognize the Brown-Forman name, but what you may not know is that Toby Lester, VP of Technology Architecture...
View ArticleBrandPost: New Research: Driven by Customers, IT Leaders Navigate Historic...
There’s a new sheriff in town for IT teams: the customer. A study by Salesforce Research shows that 81% of tech leaders believe IT is entering a new era driven by customer expectations. And those...
View ArticleBrandPost: In This AI Revolution, a New Approach to Education is Crucial
On March 24th, Treasury Secretary Steven Mnuchin said he wasn’t worried about the business and social impact of AI for at least fifty to a hundred years.Regrettably, that’s a pretty common view in...
View ArticleBrandPost: Perspectives on the Digital Disruptions of 2017 and Beyond
When I was asked to join Daryl Plummer, managing vice president, chief of Research and chief Gartner Fellow, on a webcast about Digital Disruptions, I immediately started thinking about all of the...
View ArticleBrandPost: How Manufacturers Must Adapt in the Age of the Customer
Products and processes have always been a priority – that’s understandable. Change has been continuous: manufacturers have been on a journey that has taken them from the sweat of physical production...
View ArticleBrandPost: If Digital is a “Business Thing,” Vendors Must Be in the C-Suite
In recent years CEOs have commonly handed off digital to CIOs or have hired Chief Digital Officers to own the digital realm. But as veteran CIO Larry Bonfante wrote in a recent piece for Heller Search...
View ArticleBrandPost: How To Build Apps That Make Your Employees Happy
Employees are on the go. They need mobile access to internal apps — gone are the days that a desktop-only portal makes the cut. But only 12 percent of employees use enterprise apps — even though 85...
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